
Frank Avila
Deeply involved in various aspects of Ad Platform Technology at Disney. I oversee Programmatic and Core Ad Server operations. I'm involved in designing back-end functionality for oversight and debugging various services to ensure that our platform continues to run optimally. My day-to-day involves improving yield, ad quality and reducing waste. On my spare time I play softball, build computers, and work on ExpressPass.io. Happily married to Cristina Avila and we have a puppy named Kike who our world.
Here are some of my core technical strengths...
Ad Creative Transcoding Processes 2.0
- My team is hard at work with technical enhancements to our platform to help streamline transcoding scheduling and we get ready for the next phase of Disney Ad Server. Exploring pure automation and AI capabilities to take our process to the next level.
Disney Simplifies Streaming Inventory Access for Advertisers 2024
- Another career achievement bringing Disney's real-time Ad Exchange to market. Overseeing technical operations definition, monitoring and ensuring a smooth roll out with our TheTradeDesk and DV360 partnerships
- Article: here
Disney+ Launch In LATAM 2024
- Oversee Technical Operations for pre-launch testing, validation and monitoring of all ad serving capabilities on Disney+ in LATAM
- Oversee implementation of our integration with Mercado Libre
- Article: here
Disney+ To Launch Ad-Supported Subscription Offering In Several Countries Across Europe And In Canada - August 2023
- Oversee Technical Operations for pre-launch testing, validation and monitoring of all ad serving capabilities on Disney+ in EMEA
- Article: here
Disney Real-Time Ad Exchange
- Responsible for requirements gathering and design
- Supporting partners integrate with our ecosystem
- Monitor from an operations perspective and help drive revenue growth.
- Work with Ad Operations to breakdown business requirements
- Work with ADI team to push and pull large data sets
- Ensure business objectives are reached
- Assist Accounts Receivable in resolving 3P Billable data discrepancies
- Article: here
Hulu Programmatic Integrations
- Operational Management and oversight for Programmatic Guaranteed, Private Marketplace and invite-only auction development integrations and services.
Hulu Ad Tools
- A portal to:
-- Communicate ad asset transcode status
-- Initiate and capture ads tests on devices
-- QC creative assets (mediafiles and VASTs)
-- Capture VAST metrics
Hulu Advertising Billing Processes
- Enhancements and automation of monthly billing pipelines.
- Light development in python and html/css
- QA
Hulu - 3rd Party Data Integration
- Senior Program Coordinator/Data Analyst building and testing large data sets in a Visualization Platform.
- Support the team with testing large data sets
- Build and maintain complex reports
- Work with Ad Operations to breakdown business requirements
- Work with ADI team to push and pull large data sets
- Investigate Data Issues and communicate to appropriate teams
- Assist Accounts Receivable in resolving 3P Billable data discrepancies
- Monitor data connections
Express Pass - Event Ticketing
- Ruby on Rails Developer/Technical PM/BA
leading and developing the MVP of an event ticketing application for conferences/festivals. - Breakdown requirements into small testable tasks
- Convert UI designs into working front end
- Design, develop and maintain the application
- Integrate with 3rd party APIs for payments, emails, maps, storage
View Live ProjectD&B Business Credit Reporting API
- Technical Project Manager leading developers in enhancements to D&B Business API Services for internal and external consumption.
- Facilitate the Scrum process
- Support the team in testing end points
- Support the product owner in prioritizing stories
View Live ProjectD&B Business Verification Product
- Technical Project Manager/BA supporting PHP developers in completing a web application with the goal of verifying business data.
- Facilitate the scrum process
- Remove team impediments
- Monitor the release process
View Live ProjectAlibaba Gold Supplier Verification
- Technical Project Manager/BA supporting PHP developers providing data verification services to external business partner.
- Coordinate meetings with stakeholders internationally
- Facilitate the scrum process
View Live ProjectD&B Data Cleaning and Matching
- Technical Project Manager/BA supporting DB Engineers in aggregating, cleaning, matching and packaging data for internal and external clients.
- Facilitate the scrum process
- Support the team in testing large data sets
- Introduce new team members to Scrum and team norms
View Live ProjectD&B Business Intelligence
- Intaking Business Intelligence Reporting and Lead Generation requests from Sales Team.
- Support the team in testing large data sets
- Facilitate the scrum process
View Live ProjectD&B Devops & SysAdmin Operations
- Supporting DevOps Engineers and SysAdmins in securing and monitoring AWS Servers and release management.
- Facilitate the scrum process
- Provide metrics and team status to executives
- Support the team in testing applications after releases
D&B Security - Hackthon Project
- Project Manager/QA supporting cross-functional team in developing notification scripts that alert and block unwanted incoming traffic.
- Shields the team from interruptions and removes obstacles that may impact the delivery of the product.
- Support with project scope and creating test cases.
D&B Project Management Office
- Create and improve templates for PMO Activities.
- Monitor projects, create reports and present Engineering Department Metrics at Monthly Meetings.
- Create Yearly release schedules for all Engineering Teams and send company-wide communication.
- Monitor sprints via JIRA for all teams and report issues to VP of PMO.
- Lead Scrum of Scrums for Engineering Department.
- As Release Manager, ensure release documentation and approvals are present before deploying.
- As Release Manager, ensure rollback plan is in place before deploying.
- Monitor release and send department wide communication when releases are tested in production.
- Work with QA Manager to ensure testing is complete in multiple environments.
- Ensure all retrospectives are complete for all teams and own master log of actions items. Communicate to stakeholders.
D&B Home Website Redesign
- Technical Project Manager supporting PHP Engineers to help transition company site from a custom CMS to WordPress CMS.
- Managed Stakeholder meetings to gather requirements
- Supported development by creating pages in Html/CSS
- QA site functionality
View Live ProjectValverde Construction - Website Development
- Support in requirements gathering and interviewing client
- Creating requirements and communicating with Designer
- Develop site in HTML/CSS
View Live ProjectHome Security Website Development
- Support in requirements gathering and interviewing client
- Creating requirements and communicating with Designer
- Develop site in HTML/CSS
In Progress ...Inessence Dance - Website Design
- Support in requirements gathering and interviewing client
- Creating requirements and communicating with Designer
- Develop site in HTML/CSS
View Live ProjectGRI/Forever 21 HQ Process Improvements
Optimize efforts to service clients in a high quality, cost effective manner for multiple work locations.
Direct and control all phases of the client requisition process in order to encourage a fair and competitive environment as well as maintain adherence to program process compliance
- Consult vendors on payroll and employee issues
- Audit Timesheet submittals in SAP FieldGlass
- Review submitted candidates and ensure that all required documentation is submitted and valid.
- Consult and follow-up with management in regards to employee related issues.
- Audit Monthly contingent labor Time-sheets and work in accounting to process debits/credits
Automate Project Activity
Builds and tests queries and perform data validation while managing multiple projects with set deadlines.
Identify problems, anticipates needs, resolves data file problems, creates and maintains documentation for processes, exceptions, and decision-making criteria for projects and ongoing processes.
View Sample CodeAgile Project Management Trainings
Ability to provide project management, continuous improvement and scrum training in a large team setting.
View PresentationJIRA Administration
- Develop metrics, dashboards, reports and advanced filters to provide end-users and business leadership with meaningful operational/performance metrics and status reports.
- Setup new projects/spaces for our customers, developing mechanisms to integrate access control, managing workflow schemes, screen schemes, issue security schemes, custom fields, reporting and integration
- Provide training to users and administrators
Templates and Examples

Scrum Training Slides
A quick presentation of Scrum
View
Retro Template
Standardize Retrospectives
View
User Story Template
A template for clear user stories
View
I would love to hear from you!
email: frank@expresspass.io